Fix Your Funnel: 7 Secrets to Skyrocket Sales

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5-MINUTE MARKETING HACK

7 Secrets To Skyrocket Your Sales

Most people on the internet have funnels that look something like this...

A 2005-style HTML site that looks like it was designed by a 6-year old.

And then they wonder why their funnels don’t convert.

Cue the blame game:

• The “web guy” who only learned to code so he could pirate video games.

• The “ad guy” who wonders why dropshipping dog water bottles didn’t make him rich

Sound familiar?

Here’s the truth: Modern businesses rely on funnels. These are websites that quickly convert strangers into leads and customers. They do this through a planned journey.

And when they’re done right? They convert like crazy.

For example, take this landing page: Heal After Infidelity. Simple, clear, and solves a very specific problem.

Why Funnels Are a Game Changer for Local Service Businesses

For local service businesses, a funnel isn’t a nice-to-hav... It’s essential. Why? Because most people searching for local services aren’t loyal to a specific provider yet. They’re looking for convenience, trust, and a quick way to get their problems solved.

A well-designed funnel does three key things for local businesses:

1. Capturing Leads & Booking Appointments: Get strangers to give you their contact info and book/buy something.

2. Instant Solution: The stranger clicked on your site for a very specific reason. Can you fix their problem as quickly as possible?

3. Drives Conversions: An easy guided process that turns clicks into appointments or sales.

Example: A Funnel for a Local Plumber

Here’s what a simple, effective funnel might look like for a plumbing business:

Step 1: Landing Page

• Headline: "Need a Plumber Fast? Get a Free Quote in Under 5 Minutes!"

• Subheadline: "Serving [City Name] with Reliable, Affordable Plumbing Services."

• Call to Action: "Enter Your Details Below to Get Started."

• Form: Name, Phone Number, and Problem Description.

Step 2: Thank You Page

• Confirmation Message: "Thanks for Reaching Out! Our Team Will Contact You Within 10 Minutes."

• Upsell: "Need Emergency Service? Click Below to Get a Technician at Your Door in 30 Minutes!" (Here the user can pay for a faster emergency service)

• Order Bump 1: Extended Service Guarantee ($49)

• Order Bump 2: Priority Scheduling ($29)

  (The order bumps offer instant solutions to problems and have to be "no-brainer" options.)

Step 3: Follow-Up Email

• Subject Line: "Your Plumbing Quote is Ready!"

• Email Body: Reassure them of your reliability. Include a testimonial. Then, provide the next steps to confirm the service.

• Call-to-Action: "Click Here to Schedule Your Appointment Now."

This funnel captures leads, builds trust, and drives conversions. It does all this in minutes.

The Turning Point

If your funnel isn’t working, I’ve been where you are.

(Confession: that dropshipping joke? It was about me.)

But once I learned these 7 secrets, everything changed. Last year, I helped one of my clients generate over $3 million—and these are the exact strategies I used.

Let’s break them down:

The 7 Secrets to a High-Converting Funnel

#7. Nail Your Headline. Your headline is the single most important element. It needs to grab attention and summarize your offer in an instant. Good headline examples:

• “Discover the Secret to Fixing [Your Problem] in Just 7 Days”

• “How [Ideal Customer] Can Achieve [Desired Outcome] Without [Common Obstacle]”

#6. Optimize FAQs, copy, and testimonials. 95% of visitors skim. But your ideal customers read. Make these sections irresistible with:

• Clear, concise FAQs that answer objections.

• Testimonials that highlight measurable results.

• Conversion-focused copy that connects emotionally and solves pain points.

#5. Make CTA Buttons Impossible to Ignore. Forget “Submit” or “Click Here.” Use CTAs like:

• “Start My Free Trial”

• “Get Instant Access”

• “Yes, I Want This!”

#4. Less Friction = More Revenue. Simplify every step. Remove distractions, keep forms short, and make the buying process intuitive. Example: Pop-ups that collect emails without forcing a full-page reload.

#3. Always Include a Footer. Footers aren’t just for decoration. They boost credibility, improve navigation, and help users trust your site.

#2. A/B Testing Is Non-Negotiable. Even the best funnels can get better. Test your headlines, CTAs, and layouts regularly. Small tweaks often lead to big wins.

If you're looking for the #1 funnel building platform, I personally use GoHighLevel. We run all our sites through them (millions in sales per year). They have built in A/B testing, CRM, Email, SMS... literally everything you need. Try it free for 14 days!

#1. Use Pre-Selected Order Bumps This one’s a game-changer. Adding pre-selected upsells can instantly boost revenue by 30%. Order bumps are a quick, easy fix to other customer problems. On GHL we can have them "pre-selected", meaning its automatically added to their cart. (less friction than them having to add them)

Your Funnel Transformation Starts Now

You now know the 7 secrets. They separate a high-converting funnel from one that loses potential customers.

You don’t need to guess or reinvent the wheel. You have a proven roadmap that’s helped me and my clients generate millions.

These strategies will turn your ideas into revenue. Use them whether you're building your first funnel or fixing a broken one.

Ready to get started?

👉 Learn More About How I Can Help You Build High-Converting Funnels

Let’s make 2025 the year your business takes off. 🚀

See you next week!
Alex Butterfield

PS. I made a detailed youtube video on this subject if you wanna watch it. (Video)